Now that you have planned and begun your blogging, the next stage is promotion. This stage is the easiest to miss out, but it is every bit as important as the two previous ones. Otherwise, you could just have created a great blog that no one is going to read. Perhaps...
Promotional Website Blogging Series I would guess that almost everyone has a blog in them. Certainly, every business has the interest and inspiration to squeeze one out every month or two. If you’re uncertain how to get that inspiration tap flowing, take a look at...
Promotional Website Blogging Series Almost anyone who has ever created anything fears the blank page. For you, it might be a blog page with that little cursor blinking impatiently at the top left of your screen, while for others it’s an easel or notebook, waiting for...
In this podcast I am a guest talking to Christina Michaelis about building a sales funnel. In this episode we discuss email marketing. Each episode we have moved down the funnel and we are now getting closer to the sale. But remember even now your message cannot be...
In this podcast I am a guest talking to Christina Michaelis about building a sales funnel. In this episode I am talking to Christine about building an effective sales website. This should not be the first part of your sales website, but further down you do need to...
In this podcast I am a guest talking to Christina Michaelis about building a sales funnel. In this episode I am talking about those first connections. How to get people into your funnel. It's a long way down before they become a customer, but, these are those first...
In this podcast I am a guest talking to Christina Michaelis about building a sales funnel. The big ideas about why we should use them and how to set them up and use them. This is going to be very useful if yo are looking to grow your business and get more leads. This...
You only get one chance to make a first impression. That’s as true for your blog as for so many other things in life. As with those other things, it’s not the value of what’s inside or the deep insight that makes that impression. Unfortunately, on a subconscious level at least, we’re all superficial so-and-sos who like to judge books by their covers and blogs by their layout.
This week, I have received two pieces of direct mail that have, if nothing else, inspired this blog. Most of you know how passionate I am about this industry. I love nothing more than to give direct marketing tips to my readers and this week, I have what I consider to...
A lead magnet is a free thing your business offers to people in exchange for their connection details. It can be anything, from a document to a video to a voucher. Ideally though, it’s something that’s relevant to your business and attractive to your target market.